Sportmühle Hilden: 5% More Members Every Year
Sportmühle Hilden has been relying on the EGYM ecosystem for six years. Thanks to this strategy, the largest provider of sports and health activities in the region has since achieved stable annual membership growth of around five percent and reduced attrition to just 19 percent. Customer success allowed for premium adjustments of between ten and 20 percent.
Reading time
About 2 min
Share Members
+
5
%
Annual membership growth
Membership fee
+
20
%
Increase in member dues
Churn
only
19
%
Member fluctuation
Conclusion by Stefan Spillner
Managing Director, Sportmühle Hilden
" Workouts with EGYM garnered a lot of positive feedback from members on the fitness floor.
EGYM allowed us to reach a stable year-over-ear 5% growth.
Lastly, we gradually increased member dues by 10% to 20% and were able to justify these increases by adding EGYM products."
Brief Profile
The family business "Sportmühle Hilden" (NRW) is a multifunctional sports facility with a large gym, gymnastics courses, racket courts and a very spacious wellness area. The current number of members is about 4,000 plus customers for tennis and badminton.
More info at www.sportmuehle.de
