Fitness First: Building digital success with EGYM
Having invested in the EGYM Ecosystem, Fitness First is set to become the most digital gym company in the fitness industry. Digitalization streamlines processes so that employees have the time and energy to really take care of customers, and successes are made measurable. In this article, Fitness First Germany Managing Director Johannes Maßen explains the impact of equipping 60 Fitness First clubs in Germany with EGYM.
Reading time
About 2 min
Share Studios
60
Fitness First clubs with EGYM Ecosystem
Target
20
%
Use of Smart Strength after a few months
Trainer App
12
k
Interactions per day
Conclusion by Johannes Maßen
CEO Fitness First Germany
"EGYM is the perfect partner for us to drive digitization throughout Fitness First.
More than 90 percent of Fitness First members have the Branded Member App. And the Trainer App is used daily, with 12,000 interactions per day.
There are numerous signs that show us that it really is a super partnership."
In short: Fitness First
Fitness First provides training, wellness and nutrition services throughout Germany. To better adapt to customers, in 2022, Fitness First was divided into two segments: RED studios are aimed at more price-conscious customers with a focus on performance. BLACK studios stand for premium fitness and wellness at the highest level.
